Retention expertise, without the agency runaround.

Summit Retention was founded by Alia P., an ecommerce lifecycle marketer who has spent the last decade building retention strategies that turn customers into repeat buyers.

Before starting Summit, Alia spent nearly three years managing CRM for a high-growth wellness brand, overseeing email and SMS programs reaching millions of subscribers and contributing more than $8M in annual CRM revenue.

That experience shaped how Summit works today: strategy and execution belong together.

Instead of handing your retention program across multiple teams, Summit works as an extension of your business — bringing senior-level strategy, hands-on execution, and a deep understanding of the customer journey to every engagement.

From lifecycle strategy and automation to email, SMS, segmentation, testing, and retention optimization, the focus is simple: build a retention program that drives meaningful, sustainable revenue.

Alia P., founder of Summit Retention, smiling in a professional headshot against a green background.

Alia P.
Founder, Summit Retention

Why Summit?

Senior-level expertise.
You get experienced retention strategy — not junior account management.

Strategy + execution.
Ideas are only valuable when they actually get built, launched, tested, and optimized.

Built for ecommerce.
Every recommendation is grounded in the realities of selling online: customer acquisition costs, repeat purchase behavior, subscriptions, promotions, launches, and lifetime value.

A true extension of your team.
No layers of account managers or unnecessary agency overhead. Just focused retention expertise when you need it.

Ecommerce Retention Experience That Drives Results

$25M+

Email + SMS Revenue Influenced

+$2.4M

Incremental SMS Revenue

+18.5%

Increase in Customer LTV